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Sick Of Gas Prices, Shoppers Head Online

May 5, 2008 by Rich Whittle | 4 Comments


eMarketer:

One-third (33%) of online US adults say they are more likely to shop online because of high gasoline prices, according to a recent iCongo-sponsored survey conducted by Harris Interactive.

More than four out of 10 respondents also said they planned to make retail purchases with their rebate, if they got one. About the same percentage of respondents in a recent National Retail Federation-sponsored study said they planned to spend their rebate.

A recent CCH study yielded more conservative results, with just 21% of respondents saying they planned to spend their rebates.

Respondents said that 24-hour shopping, free or discounted shipping and online-only pricing were all factors.

eMarketer estimates that US retail e-commerce is growing by more than $20 billion annually, and will continue to grow by about that same amount through 2012.

Photo by MSDesigns.

In Ecommerce, Internet, Trends | 4 Comments

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Comments

  • Angela on May 5th, 2008 6:50 pm

    I don’t think even free or discounted pricing could sway me to shop online more than I currently do. After all, at least I can get out of the house and be around others for a little bit if I go to the store.

    Of course, another good option could be walking or riding a bike if you only need an item or two and you live close enough.

  • Cassy on May 5th, 2008 8:01 pm

    I agree with Angela. I think if you can walk or ride a bike to buy something the better so at least can save gas.

    Shopping online is good but for me I only do it if needed as really different when you shop in person.

    I think best idea to save gas is to plan or do a list before you walk out to the door, have a weekly shopping you don’t only save gas but save time also.

  • Melanie D. on May 6th, 2008 8:34 am

    I think the big issue we should be looking at is that E-commerce has a promising future in America, regardless of the soaring gas prices. The future of E-commerce would level the playing field allowing even the smallest businesses to stand tall next to corporate giants.

  • WearIt.com on June 21st, 2008 5:06 pm

    Will be interesting to see how the awareness and popularity of free shipping offers increases as gas prices motivate more shoppers online.

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