Golden Years Of TV Find New Life

The New York Times:

Is there still money to be made from “Matlock”?

Within the last few months, television distributors have opened up their libraries of classic content online, making thousands of episodes of programs like “The Twilight Zone” and “The Mary Tyler Moore Show” available free.

Warner Brothers is expected to add a new twist, announcing the rebirth of the WB broadcast network as an Internet destination and offering programs like “Everwood” online.

In putting old episodes online, broadcasters are tapping into the “long tail” of niche content that the Internet has monetized. While executives are reticent about the costs involved, and while syndicated and DVD sales remain dominant sources of revenue, the repurposing of long-dead shows is creating another new revenue stream for distributors.

Advertising-supported TV streaming sites like Hulu, Veoh and Joost are forming a time tunnel to 50 years of television — to shows like “Bewitched” and “Seinfeld” (and even 26 episodes of the 1966 drama “The Time Tunnel”).

“We have all this library content, and we’ve been surprised at how much interest there is in it,” Jeff Zucker, the chief executive of NBC Universal, said recently. “Frankly, if there is one person interested it — and there are streaming costs so you have to make sure you’re covering that — we’ve found it’s a new opportunity for our content.”

Editor’s Note: Just another example of the long tail of niche content. What other niche content like public domain videos could be monetized?

Photo by MTM Entertainment.

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