Nearly one out of five US Internet users surveyed by BIGresearch for the National Retail Federation’s (NRF’s) “2008 Mother’s Day Consumer Intentions and Actions Survey” said they will go online to buy their mothers gifts for the upcoming holiday.
Those who do shop online may do so to save on car trips.
“Gas prices and other economic issues will still be at the forefront of people’s minds as they shop around for the perfect gift for mom,” said BIGresearch vice president Phil Rist, in a press release.
Respondents said they planned to spend an average of $138.63 for Mother’s Day this year, compared with $139.14 last year. NRF said it expected total consumer spending for the holiday to reach $15.8 billion.
Some US adults will be using the Internet for more than just shopping. Although the majority of respondents to a Brand Keys study said they planned to call or visit their mom on Mother’s Day, 5% said they planned to contact their mother online.
Mothers are some of the heaviest Internet users.
Photo by Myles!.
Shopping For Mom
May 9, 2008 by Rich | 3 Comments
In Ecommerce, Holiday, Women
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Dana Keith on May 9th, 2008 at 10:51 pm
Mothers Day is one of the important dates in our lives.. Though it is only a single day but we can’t afford to miss the chance in showing them how special they are..
No matter what ways we’re going to express it, I know they’re gonna love it..
Moms were the most understanding among all..
Happy Mothers Day..:)
Kat on May 11th, 2008 at 2:32 am
Who wouldn’t love to shop online? Aside from the convenience, it also gives you a wide variety of choices.
Ericsson on May 12th, 2008 at 9:09 am
I love to shop online. But sometimes, i worry because they charge my credit card way too high.