A blog – a Web page made up short, frequently updated posts – can be a great marketing tool.
Many business blogs notify customers of new promotions and products, answer questions, promote contests and share company news. A blog also can be a great listening tool that provides insight into what your customers think about your company and what you need to do to maintain or improve relations with your customers.
Decide if customers or just certain employees will be allowed to post articles on the blog. Have policies in place about what kind of content is to be included in the blog, and be sure someone reads posts for content before they are published.
The tone of posts should be friendly and informative, and they should never sound like an infomercial. Post short articles, about 200-300 words, at least three times a week.
Choose a hosting company, such as Typepad, that has been around for years and offers a variety of features with its blogs. Even if you are starting out with a fairly simple blog, it’s a good idea to go with a company that provides a variety of features and options that would allow you to make changes to the blog later on. For information on blog hosting companies and blogging in general, check out problogger.net.
With some services like Typepad, their name is included in the address of the URL. For example, the Web address for a business blog would be yourbusiness.typepad.com.
To get around this, you can buy a domain name from a domain provider like GoDaddy. com, which forwards viewers to the Typepad address.
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