BrightStar Healthcare Adds a New Chapter to Its Franchise Growth Strategy

BrightStar Healthcare is escalating its national franchising expansion plans with the expertise of franchising strategist, Joe Mathews. The full-service home healthcare and medical staffing agency is creating a breakthrough in franchise development with an aggressive growth strategy calling for 120 franchise locations within the next 15 months.

A veteran in the franchising industry with more than 20 years of experience, Mathews has implemented an effective growth plan for BrightStar Healthcare. Previously, Mathews has worked in franchise recruitment for Subway, Blimpie, Motophoto and Entrepreneur Source. In 2002, he founded the Franchise Performance Group and became a consultant, helping franchise companies excel in the business of franchising. Mathews is also the co-author of the book Street Smart Franchising, a straight-shooting franchise guide for both existing and prospective franchisees.

“Joe’s experience in the franchising industry makes him an invaluable asset to BrightStar Healthcare in the implementation of our growth strategy,” said Shelly Sun, Founder and President of BrightStar Healthcare. “His experience and knowledge makes him the perfect candidate to expand our brand by 400 percent.”

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