Moms Invent Social Network for Tweens

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May 13, 2008 by Angela Shupe | 0 Comments

PR Newswire:

Social networks are big business but are shy on value to Moms who care about the safety and productive engagement of their tweens.

That’s not the case at http://www.fashionfantasygame.com, a social network and virtual world created by R. Lilly Tuckerwear, Inc., where members run their own virtual businesses. These tweens chat about their designs and stores and are seriously focused on being financially successful.

In the Fashion Fantasy Game tweens earn currency (Fashion Buckz) by selling their clothing and designs, and through contests and salaries while they use their earnings to design, produce and advertise. “How’s Biz!” is the most frequently asked question in this dress-up game.

Some members report that teachers are now incorporating the game in
their curriculum. “We are thrilled to see the girls actively competing in a skill-based game that takes concentration, effort and imagination,” says Nancy Ganz, who created this dress-up game for her daughter and her friends, “and they love talking about the game and the contests!”

The Fashion Fantasy Game is a fashion game for girls, where players talk to each other about growing their businesses and “virtually” solve the issues confronted in a real-life economy. The Help section provides detailed explanations of complicated business concepts while the Glossary exposes players to essential fashion terms.