Thomas Kager, an Austrian entrepreneur, has recently developed the idea of “Hillvertising”. A
marriage of the two words ‘hill’ and ‘advertising’, Hillvertising is a new and innovative way of selling advertising space both online and outdoors. Kager’s idea is to market squares of virtual advertising space on his website to companies and individuals who, after their purchase, will receive one square metre of real outdoor advertising space for a five-year period.
What makes Hillvertising so interesting and different is that not only does it take place online (in the form of pixels) but also live on a hillside in West-Styria, a province in Austria. Potential buyers and established owners can view their advertisements via webcam on http://www.rentasquaremeter.com.
With his new advertising concept, Thomas Kager hopes to set the record for the world’s largest billboard and also hopes to help his parents with the project’s revenue.
“The buyer has the choice to place a large poster or a mosiac containing several advertisements on the square metre that he or she has purchased,” explains Thomas Kager. “It is a fantastic opportunity to use one’s imagination!” When asked how he came up with the idea for Hillvertising, Kager mentioned that he was inspired by a quote from Mark Twain: “Many small things have been made large by the right kind of advertising.”
Image via Sacred Destinations
Hillvertising: A New Innovative Type of Hull Advertising
May 14, 2008 by Nicholas | 5 Comments
In Uncategorized
Robbie on May 15th, 2008 at 9:52 am
I don’t like the idea of exploiting a hill just so people can profit. Hill advertising is way over the line already.
Sammy on May 22nd, 2008 at 1:40 pm
I think the hill will be still there if we are all gone… :)
Just Biz on May 22nd, 2008 at 6:02 pm
Wow, I hope this idea does not catch on. I prefer looking at hills in their natural state!
Sascha on May 23rd, 2008 at 9:38 pm
It´s just a new Era in Advertising! I´ve read that the idea for this project was born from pure necessity. So it´s a good thing for sure!!
Rob on May 24th, 2008 at 12:59 pm
In my opinion its a new idea - and so far unique (?). Some people here are not reading (?) the article? A 10.000 sqm hill wouldn´t be a hill in my mind - so i think its a part of it. I see it as “one-time” experience!