News 8:

Pollo Campero, a Latin American fried-chicken favorite that had been seen in the U.S. only in takeout boxes aboard arriving flights, has teamed up with Wal-Mart to expand its reach to the nation’s growing Hispanic population.

A restaurant bearing the Guatemalan chain’s mascot chicken in a cowboy hat now sells its famed product inside a Wal-Mart Supercenter in Rowlett, Texas. Officials with the chain’s fledging U.S. arm, Campero USA Corp., hopes to expand its reach into more than 20 Wal-Mart locations across the country by the end of 2009.

For the world’s largest retailer, Pollo Campero offers a new opportunity to reach out to its diverse range of shoppers as it customizes some aisles in its mammoth stores to sell culturally attuned products. Read more.

Originally posted by Cris Zimermann on May 16, 2008 in Franchise Site.


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