Built His Business on Passion and Rock ‘n roll

Yahoo Finance:

If you think you can’t launch a business in these tough times, think again. I recently met an entrepreneur who confirmed my belief that anything is possible if you have the right idea and sufficient passion.

A few weeks back, I listed some office furniture on Craigslist. A friendly guy named Jason Gittinger responded moments later. He was on the prowl for a good deal. Gittinger described himself as “just a drummer” but also mentioned that he was starting a business.

He stopped by the next day, and I found myself completely taken with him. Of course, it helped that he’d used StartupNation.com as a key resource to write his business plan, but what interested me most was his incredible, contagious passion.

Based in Royal Oak, Mich., The Detroit School of Rock and Pop Music is Gittinger’s dream business come true. The newfangled music school launches this week and promises to eliminate much of the drudgery of learning to play an instrument.

Instead of traditional music lessons, Gittinger’s for-profit school immerses students in an actual five-member band of similarly skilled wannabes who jam together regularly, supplemented by practice sessions with a “music mentor.”

All in all, Gittinger estimates that he added about $1 million worth of improvements to the facility – but he spent only a tenth of that to get it finished. Better yet, he already has 90 applications from musicians who want to come play at the Detroit School of Rock and Pop Music. Not bad, considering that landing those first customers is the single most difficult task for any startup.

Image via GuitarStudio


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