SomethingStore.com, based in New York, which can be anything and the recipients only find out what it is when they receive it.
With a simple and suiting tag line “Surprise Yourself” the site promises nothing but ’something’ and explains “Your something may be a cool gadget, rare book, table game, handmade necklace, reverse clock, box of gourmet chocolates, set of shiny shower curtains, a popular video game, a big-box retailer gift card, the latest version of a software, or even a set of kitchen knives…”
The founder, Sami Bay, 30, says he is big believer in the power of the web in enabling what may seem like bizarre or obscure ideas to turn into real success stories. After watching interesting ideas such as Woot, MillionDollarHomepage, and One Red Paperclip flourish on the Net, he came up with his own.
He says when he mentioned his idea to friends and colleagues, not surprisingly, some of them were skeptical: “People will think you will just send them some unwanted, useless stuff; it won’t work”. He says he answered them “SomethingStore will always deliver value to the customers, because that’s the only way it will get people buy again and tell their friends which is lifeblood of our business. So it serves our interest to deliver value to the customers and to send them desirable, cool and fun ‘somethings’ “.
Photo by SomethingStore.com.
Everyone Likes A Little Something
May 22, 2008 by Rich | 6 Comments
In Ecommerce, Internet, Niche
Angela on May 22nd, 2008 at 6:16 pm
I actually love the idea. There are many people that love a good surprise that they will definitely attract. It could also be a great surprise gift idea too, I think.
danakeith on May 22nd, 2008 at 6:59 pm
I’m part of people who want something.. Not totally the things i want, but something that is not common, rare to find and something that’s useful.
Diabolo on May 23rd, 2008 at 4:21 am
I like the idea - I have regarded the items…how does this business model work? how can somehtingstore.com earn money?? thanks a million for your answer!!
Diabolo on May 24th, 2008 at 6:52 am
hi! i would be delighted if someone could explain the business model behind “www.somethingstore.com” ..thanks a lot
Hmmm on May 28th, 2008 at 8:03 am
Ooohh, i like the idea. I hope it’s not a one hit wonder though
Diabolo on May 29th, 2008 at 1:28 am
Is anybody capable to explain how this idea works? Where does somethingstore.com receive its products (at this price) and how makes somethingstore.com profit? Unfortunately nobody can explain this business model….or its a secret….I don’t know….
Virginie