For years, when consumers in the Charlotte, North Carolina area had a taste for tacos, they had only one option. But soon lovers of Mexican fast food will have a fresh choice. California-based Del Taco, the nation’s No. 2 Mexican quick-service chain, today announces a development agreement with experienced restaurant operators Jeff and Janette Marx to open 3 Del Taco‘s in the Charlotte area.

Charlotte is an ideal market for Del Taco, according to Ron Petty, president of development for Sagittarius Brands, parent company of Del Taco. At Del Taco, Mexican and American items are made to order using fresh product, freshly grated cheddar cheese, beans made from scratch, chicken grilled every hour and fresh California strawberry’s in the shakes.

‘Our research shows that consumers in Charlotte are hungry for something new in the Mexican quick serve category,’ Petty said. ‘We expect Del Taco to be well received and are excited to have such quality franchisees to bring our brand to this new market.’

Jeff and Janette Marx had previously lived in Southern California where Del Taco is a cultural icon.

Originally posted by Cris Zimermann on May 22, 2008 in Franchise Site.


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