Most women have some: earrings, necklaces, rings or other jewelry given to them by an ex-boyfriend. Once treasured, the items become an irritating post-breakup reminder of a relationship gone bad. Fortunately, a new site offers a place to unload such relics from the past: ExBoyfriendJewelry.com.
ExBoyfriendJewelry.com facilitates the buying and selling of “ex” jewelry, as well as providing a place for users to share the stories behind it. Along with basic details such as description, condition and price for each item—including a “for good karma give away” option—users are asked to provide the story behind it, such as whether the breakup was a bad or amicable one.
They are also asked to provide a rating, such as “Loved it but just can’t stand to see it anymore,” “Great gift, wrong guy” or “New boyfriend asking questions.” ExBoyfriendJewelry.com’s blog section currently features thoughts from the team behind the site—favourite “post-breakup activities,” for example—but will soon be expanded to permit users to blog as well. Items for sale on the site range from a USD 20 beaded necklace to a USD 11,000 diamond engagement ring.
For users who received something other than jewelry from their ex, there’s also a category entitled “Gifts that should have been jewelry.”
Once they’ve sold their goods, users can even donate some of the proceeds to the Susan G. Komen Breast Cancer Foundation through a button on the site.
Photo by ExBoyfriendJewelry.com.
Niche Biz: Ex-Boyfriend Jewelry
May 28, 2008 by Rich | 5 Comments
In Ecommerce, Jewelry, Niche


















Hmmm on May 28th, 2008 at 8:21 am
This one made me laugh. It’s a funny idea though but kinda brilliant. If anything, this business will be a hit because of its name.
danakeith on May 29th, 2008 at 1:12 am
Hope to have a store like these around here, sounds so much interesting.. Trough that i get the chance to sell all my ex-boyfriends jewelry.. Heheheee:)
John Peden on May 29th, 2008 at 1:49 am
My girlfriend loved this idea….
Anyone come across the gold-selling party startup?
Tamara on May 29th, 2008 at 6:50 am
I love the idea. Thank goodness there’s a store like this. Love it. I’ll get to have money selling something that came from my exboyf. Yea.
Angela on May 29th, 2008 at 12:55 pm
I love this idea, too! I’ve never personally received jewelry from a past boyfriend, but I do know that need to get rid of anything I’d received from the person.