Sick Of Gas Prices, Shoppers Head Online


eMarketer:

One-third (33%) of online US adults say they are more likely to shop online because of high gasoline prices, according to a recent iCongo-sponsored survey conducted by Harris Interactive.

More than four out of 10 respondents also said they planned to make retail purchases with their rebate, if they got one. About the same percentage of respondents in a recent National Retail Federation-sponsored study said they planned to spend their rebate.

A recent CCH study yielded more conservative results, with just 21% of respondents saying they planned to spend their rebates.

Respondents said that 24-hour shopping, free or discounted shipping and online-only pricing were all factors.

eMarketer estimates that US retail e-commerce is growing by more than $20 billion annually, and will continue to grow by about that same amount through 2012.

Photo by MSDesigns.


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