Market your products or services to big corporate clients instead of individual consumers.
Deborah Sable founded CoreFit so she could market her personal- training services to corporations to offer as an employee benefit.
“I find out who the owner or CEO is and find somebody who knows that person–that’s how I get in [at] the top,” says Sable, whose annual sales are close to $250,000. “I always offer a free seminar. If I can get the employees hooked, it’s a done deal.”
Photo by CoreFit.
Target Big Corporations
June 3, 2008 by Rich | 5 Comments
In Small Biz, Startup, Strategy
Mike Michalowicz on June 3rd, 2008 at 2:27 pm
I agree to get to the top, you need to find a way in through a friendly, inside relationship.
danakeith on June 3rd, 2008 at 3:44 pm
right move makes it all possible, be determined enough to get in to what you aim..
congratulations Deborah.
jill on June 3rd, 2008 at 4:55 pm
Smart thinking, figuring out your market is half the battle of getting your business off the ground
Jet on June 5th, 2008 at 5:15 am
Talking to the big bosses is way better than talking to those people who cannot decide for the company.
Winning Startups on August 1st, 2008 at 7:19 am
Like it. Make one sale to one corporation and you’re set.