Entrepreneur Kicks Open New Biz
Dionna Mustybrook suspects you’ve got a bad habit but don’t even know it: Using your foot to kick open the car door.
“I think everybody does it at one time or another,” says the 33-year-old Sacramentan, who’s devised a simple invention to avoid the resulting scuff marks: “The Doorkick,” a soft pad that’s affixed to a car door’s inside panel.
“I’d be grabbing my purse and my backpack and a sippy cup — and using my foot to push open the (car) door,” she says.
Wanting to avoid further marks on the door of her new Honda, she hunted at auto supply stores for some kind of door protection.
Not finding anything, she began a 12-year effort to design a vinyl-and-foam pad, obtain a patent and find a manufacturer — Keyston Bros. of Sacramento. All while working full time, marrying and raising a family.
This week she finally began selling her invention — $6.95 for a pair in five colors – through a Web site. She says the Pep Boys auto supply chain is considering selling some on a trial basis. And automaker Hyundai has expressed interest if she can show sufficient demand.
“I wouldn’t be surprised if we make $1 million from this,” says Mustybrook, whose day job is with the state Department of Public Health.
Photo by Doorkick.com.
Dionna Mustybrook on June 5th, 2008 9:52 am
The Dirtiest Door Contest!
Hi there. Our site just launched a couple weeks ago and I’ve been getting lot’s of positive feedback about how much they need The DOORKICK because they are always kicking their car door open. One of the most popular comments is “you should see the inside of my car door”. I’m so excited to hear that the DOORKICK is something many people have been waiting for and need! Well, I want to see the Dirtiest Car Doors out there. I am giving away 2 DOORKICKS. Just send in a photo of your scuffed and dirty interior door panel where you kick open your door. The Dirtiest Door Contest ends June 30th. Check out the website at thedoorkick.com or email me at contactus@thedoorkick.com for more details. I’ll post the winning pictures on the site 7/1/2008 and send you your DOORKICK. It’s fun, free, and easy!
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