With high gas prices, free gas might just be the perfect summer promotion.
Two magic words are turning consumers’ heads lately. Not “Get rich” or “Lose weight.” Try “Free gas.” Businesses from banks and hotels to golf-club makers and blood-donation centers are offering promotions that involve free gas — generating more attention and goodwill from price-stunned drivers than traditional promotions might deliver.
For example, Callaway Golf Co. is giving away gas cards worth as much as $100 with the sale of certain drivers. Guests who book three nights through hotels.com will get $50 gas cards. And TCF Bank, based in Wayzata, Minn., is giving $50 gas cards to customers who open checking accounts.
While consumers will always need gas, marketing experts say motorists will eventually tune out free-gas promotions if too many businesses offer them. Also, as the price rises far enough past the emotionally charged $4 threshold, people will again learn to accept the cost.
Image via intelligenttravel
cassy on June 9th, 2008 at 5:41 am
I think this promotion is a good idea as consumers are able to at least get a free discounts and it shows that they are valued by the company.
Tony Brueski on August 16th, 2008 at 7:16 am
Be carefull though - the term “Free Gas” is starting to get a bad rep simply because too many offers have been out there for too long with too many strings attached. The public is starting to get wary about such “Free” offers.
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