Babble Soft Simplifies New Baby Note Keeping For Parents

Started by a husband and wife, Babble Soft offers software that is made to help the new parent (and caregivers) keep track of important information and milestones that happen as the child grows from baby to toddler. Entering in information on the Baby Insights program, whether it’s the web or mobile version, is easy and helps the new parent keep it all organized.

Many parents have found themselves writing down the feeding times on slips of paper that just end up being misplaced or forgetting what that last feeding time was. Not anymore! I got a chance to ask Aruni about the process she went through to take her innovative software from the beginning to where she’s gotten today.


If you’re a new parent or a parent-to-be, then you are in luck! Aruni has been kind enough to donate a subscription for Baby Insights to one of our readers. Just leave a comment on this post, and I will choose the winning comment at the end of the giveaway. The winner will be contacted by email, so please remember to include a valid email address.

The giveaway starts now and will end June 19th at 11:59pm. The winner will be chosen on the 20th and contacted at that time.

What is ‘Babble Soft’?

Babble Soft offers web and mobile software tools that facilitate communication between caregivers by enabling them to record information about feedings, baby sleep, diaper changes, medicine intake, and immunization records as well as provides breastfeeding support, pumping, and medicine dose schedules for Mom in our Baby Insights application. We also offer the ability for parents to create a baby first year album with milestones and family tree through our Baby Say Cheese application.

How long has it been since the creation of Baby Insights (formally known as Baby Manager)?

The idea came to us in 2003 after our son was born. We created some alpha and beta PC/mobile applications that were ready in 2005 to use on a limited basis with our daughter. It wasn’t until 2007 that our web and mobile application then called Baby Insights was available.

What else do you have available?

In late 2007 we released the first version of Baby Say Cheese, which is an online first year baby album with milestones and family tree. It includes:

  • Baby’s first year album
  • Family album
  • Family Tree
  • Email picture postcards
  • Easy to search baby milestones
  • Subscription to Baby Insights

How exactly does Baby Insights work?

Parents and other caregivers enter information in the easy-to-use web pages or mobile application on baby’s activities. Parents use our applications in several ways but most importantly to understand their baby’s patterns and cues as well as mom’s pumping and nursing schedule. For parents of a premature baby, it’s ideal to help them keep up with feedings, medicines, diapers, sleep etc. You can see some parent stories on our Parent Testimonials page and uses range from breastfeeding support to monitoring their baby’s reflux!

Baby Insights helps keep families connected and focused on their baby’s health and well-being by helping parents keep track of and review:

  • Breastfeeding times
  • Bottle feeding times and amounts
  • Pumping times and amounts
  • Medicine doses
  • Diaper changes
  • Immunization Records
  • Baby Sleep Patterns

Parents can:

  • Share access with family, friends, and healthcare practitioners
  • View Daily and 7 Day Reports & Graphs to help with decision making
  • Add multiple entries at once
  • Exchange notes with other care providers
  • Keep information on up to seven babies at once!
  • Use the information to help make crucial decisions about your baby’s health

What was the inspiration behind your company?

My son, who was born in 2002, is the reason we started the company. I had challenges establishing breastfeeding with him. It took 7+ days for my milk to come in and then I contracted a breast infection soon after due to bad breastfeeding technique. I had to keep track of when and how often I fed him, for the lactation consultant as well as for my sanity. Out of these handwritten notes and excel spreadsheets, Babble Soft was born!

What kind of steps did you need to take to get where you are today?

It’s really hard to remember all of the steps we needed to take. We spent a lot of time on research and development. I’m not a programmer so we hired someone to do it for us. When we finally finished with most of the R&D work in late 2007, I had more time to spend on search engine optimization and other marketing techniques. I also started blogging about a year ago and I call the blog entrepreMusings where I blog about business, babies, and parenting.

Have you learned anything since the launch of your business that you wish you’d known before you started?

I’ve learned many things about Internet businesses (they are not easy!) and the time it takes. I wish I had known how long it would take to really get the word out and the time it would take to find the right people to help you. Since this is my first Internet business, I know I’ve made mistakes along the way…especially in finding the people who understand what I’m trying to do and help me effectively market online.

What kind of advertising have you found to be the most effective, why?

Honestly, I’m still trying to figure that one out!

With your business, how do you manage your time between family and working?

I have been working at home (but that might change soon) so family time and work time kind of blend together. My kids go to school/care during the day so I can work and I try hard to spend time with them when they are home. One of our goals is to have dinner together as a family almost every day. Dinners don’t last long with a 5 and 3 year old, but everyone knows that’s a time that we are all together.

Do you have any advice for other moms interested in starting their own business?

Just go for it, but remember it will take more time and money than you realize. If you can find a great business partner it will be easier in the long run. It’s easier when you have someone you can talk with, complain to, laugh with, cry in frustration with, and share the successes with.

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