Mom's Device Keeps Baby Safe And Mom Working At Home
When Stacey Battersby is not changing diapers, cooking meals or visiting the park with her daughter, she’s making calls to sell her invention for babies.
As a new mom in 2006, Battersby designed the device — a pad with restraining straps that hold the baby to the fitted sheet of the crib — to ensure her then two-month-old daughter, Kate, would sleep safely on her back.
“She was getting bruises on her head because I had taken the bumper pads out, so I had a real struggle with what to actually use,” Battersby said.
In January, the self-proclaimed mompreneur launched SleepaRoo to sell her devices to others, and she now has her product in 13 stores across Ontario.
Last month, Battersby pitched her company to a panel of business moguls on the CBC program Dragons’ Den in an attempt to secure funding to help grow her small business.
And she recently attended a taping of the Mom Show on Slice network for a fall show featuring 10 mompreneurs who’ve all found ways to cash in on staying home with the kids.
“You’re at home and you know what your child needs and what other moms are looking for, and a lot of new moms, rather than going back to work, choose to stay home with their children and find an income for their family that allows them to still be a stay-at-home mom,” Battersby said.
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