Niche Biz: Divorce Cakes
Texas baker Suzanne Maxwell built her “Lovin’ Oven Bakery” on wedding cakes, but in the past few years she’s been delving into divorce cakes.
Maxwell developed the concept with the help of a customer.
“She said I really want a wedding cake, but I’m getting a divorce,” Maxwell explained.
And so it began. Tiered flour and sugar monuments to celebrate matrimonial meltdown.
While the happily married Maxwell has made thousands of wedding cakes over the years, she’s happy to report she’s only done a few dozen divorce cakes.
She likes to think of it as a small slice of heaven for customers who say they’ve been through hell.
Maxwell says she’s only had one man order a divorce cake.
Photo by 9News.
Angela on June 13th, 2008 12:08 pm
I know she mainly does wedding cakes, but I think it would be fun to see it expand into more than divorce. Maybe break-up cakes for those that end long or short-term relationships. It could make for a fun break-up party among friends to help get over any of the pain still lingering.
danakeith on June 13th, 2008 4:55 pm
hahahaaa so unique.. breaking up is hard thing to do, so.. why not grab one of these cakes, it is still sweet though.
cassy on June 13th, 2008 6:51 pm
Very funny and unique idea I love it and I agree with Angela suggestions, instead crying-over at your room alone go out with friends buy a cake and have fun eating.
Ram Sharma on June 13th, 2008 8:48 pm
Unique idea, next thing you know, we will be eating a funeral cake :P
Mario Koerbler on June 14th, 2008 3:03 pm
Great idea! I have never heard bevore… Maybe you can sell “devorce shoes” for woman too :-)
Best regards from Austria,
Mario Koerbler
Affiliate Expert on June 14th, 2008 3:31 pm
Talk about think outside the box. She can expand brand new product line of cakes catered to those who enjoy great humors.
grace on June 15th, 2008 2:38 am
good idea. instead of crying at your room, buy the cake and eat, it’s almost the same to the ordinary cakes out their.it taste sweet.
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