In the era of digital photography and Web 2.0, How Fast They Grow’s patent-pending Digi-Scrapbook technology has become one of the most talked-about new mom products this year. Today, HowFastTheyGrow.com debuts 54 design templates from Pincushion, a new company founded by Aimee deLongchamp of the San Francisco Bay Area. Aimee, a renowned Bay Area textile designer, brings over a decade of experience designing for leading children’s fashion and home companies like Pottery Barn Kids, Esprit and the 2008 Gap Nursery collection to these adorable new templates.

“Aimee and I started talking about working together about a year ago,” says Cathy Bennett, How Fast They Grow’s founder. “I absolutely love her distinctive work in the area of hand-crafted textiles, and she fell in love with our website and what we do in the area of digital scrapbooking. But our two ‘crafts’ seemed centuries apart. Aimee came up with the idea of stitching scrapbook pages by hand, traditionally done digitally. We did some test prints, and the results were amazing. Our printing process, which uses Kodak’s modern Nexpress system, brings her hand-crafted designs to life. You see not only the beauty of the hand embroidery, but the wonderful warm imperfections, too. In our digital age, it is such a breath of fresh air. Bringing the aesthetic of our moms’ grandmothers’ way of creating family heirlooms for today’s digital scrapbook has been especially rewarding for both of us.”

The new Pincushion designs will combine with How Fast They Grow’s current selection of over 270 stylish page layouts. Parents can drag and drop their digital photos into the 12×12 templates and create magazine-quality scrapbook pages in about seven minutes. There is no software to download or purchase, and each page can hold up to six high-quality digital images. Parents can also customize titles, fonts, and journaling on each page.

As part of Pincushion’s new launch, Maude Asbury will offer two new albums custom-designed by Pincushion that feature beautiful, sustainable chambray fabrics, grosgrain ribbon and hand-embroidered icons stitched by a graduate of the prestigious Royal School of Needlework in England.

Aimee deLongchamp, Pincushion’s founder, stated, “Pincushion is a company founded on the philosophy of returning to the simple, basic things in life that are crafted with care and integrity. Our collaboration is perfect, in that we both target parents who really need to slow down for a few minutes a day to create something special and personalized for their family.”

The two themes, available now, include 27 “Things That Go” pages with transportation-themed icons on each page, linen and chambray backgrounds and grosgrain ribbon accents. “Garden Party” includes 27 hand-embroidered floral and butterfly motifs against organic linen backdrops, chambray accents and grosgrain ribbon trims. How Fast They Grow’s customized 12×12 scrapbook pages are printed on the highest quality paper by state of the art Kodak Nexpress printers and retail for $7.50 each. There is no membership fee and How Fast They Grow members can also share a link of their pages to friends and family for free. Considering the potentially large cost of purchasing traditional scrapbook products, photo prints and adhesives, How Fast They Grow’s digi-scrapbook technology is not only quick and convenient, but affordable and environmentally friendly versus the alternatives.

About How Fast They Grow:
Founded in 2007, How Fast They Grow’s patent-pending Digi-Scrapbook technology has revolutionized the process of preserving precious memories. Called “Home of the seven-minute scrapbook page,” it now has 324 beautiful page layouts to choose from. How Fast They Grow continues to expand its design library and deliver the highest quality digital scrapbook pages. Please visit How Fast They Grow.

About Pincushion:
Pincushion was founded in 2008 so that moms could take cues from their children in slowing down, rewinding the clock and appreciating things crafted with thought and love. Pincushion is a unique green business, committed to providing environmentally-friendly products by selecting the finest organic and sustainable textiles available. Later this year, Pincushion will launch a selection of user-crafted kits, where customers can actually create their own mementos. Whether a beginner or expert crafter, Pincushion’s adorable kits are designed to celebrate “the perfection of imperfection,” so that each finished kit will be born with its own distinct story and personality. Please visit Pincushiononline.com.

Originally posted by Angela Shupe on June 19, 2008 in Ideas.

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