The creator of Towelini, Susan McVety, came up with the idea while on vacation in Sand Key Beach, Florida. Tired of lugging a deluxe size beach towel to the beach every day, she eventually tried tying it around herself sarong style. The fashion and practicality of a wearable towel was obvious. “I felt so liberated not having to carry a towel anymore.”
Towelini, is a cleverly designed oversized beach towel that can be worn as a dress. Whereas most cover-ups are useless once you get to the beach, the Towelini, once untied, becomes a large, plush towel made from 100% organic cotton. Wrapped around the body and tied, it’s a stylish casual dress perfect for covering up at the beach, pool or spa or just for lounging around the house.
The Towelini comes in one size that fits most women - for real. Since the Towelini is wrapped around the body and tied in place it is completely adjustable. The Towelini can be worn in dozens of different styles, depending on how the straps are tied. “We put a few examples of how to wear the Towelini on the website, but there are probably hundreds more styles possible.”
Photo by Towelini.
The Great Towelini
June 19, 2008 by Rich | 5 Comments
In Invention, Niche, Women
Angela on June 19th, 2008 at 5:30 pm
I love her idea, I could definitely see it going far. It’s something I would be interested in, for sure.
danakeith on June 19th, 2008 at 6:25 pm
yeah.. towelini here is very useful, not only in the beach but mostly everywhere if you want to.
Susan on June 20th, 2008 at 4:35 am
Thanks for the mention!
cassy on June 23rd, 2008 at 1:11 am
Sounds enteresting!I will not bring all my wardrobe in my baggage anymore if i have a trip,a towelini is just enough.
jaeda on September 4th, 2008 at 3:02 am
i prefer this kind, than to bring along the usual towel which makes my luggage heavy and too tight.