Business Opportunities Weblog

June 19, 2008 by Rich Whittle | 5 Comments

PR.com:

The creator of Towelini, Susan McVety, came up with the idea while on vacation in Sand Key Beach, Florida. Tired of lugging a deluxe size beach towel to the beach every day, she eventually tried tying it around herself sarong style. The fashion and practicality of a wearable towel was obvious. “I felt so liberated not having to carry a towel anymore.”

Towelini, is a cleverly designed oversized beach towel that can be worn as a dress. Whereas most cover-ups are useless once you get to the beach, the Towelini, once untied, becomes a large, plush towel made from 100% organic cotton. Wrapped around the body and tied, it’s a stylish casual dress perfect for covering up at the beach, pool or spa or just for lounging around the house.

The Towelini comes in one size that fits most women – for real. Since the Towelini is wrapped around the body and tied in place it is completely adjustable. The Towelini can be worn in dozens of different styles, depending on how the straps are tied. “We put a few examples of how to wear the Towelini on the website, but there are probably hundreds more styles possible.”

Photo by Towelini.

In Inventions | 5 Comments
Tags: Niche, Women