The Great Towelini
The creator of Towelini, Susan McVety, came up with the idea while on vacation in Sand Key Beach, Florida. Tired of lugging a deluxe size beach towel to the beach every day, she eventually tried tying it around herself sarong style. The fashion and practicality of a wearable towel was obvious. “I felt so liberated not having to carry a towel anymore.”
Towelini, is a cleverly designed oversized beach towel that can be worn as a dress. Whereas most cover-ups are useless once you get to the beach, the Towelini, once untied, becomes a large, plush towel made from 100% organic cotton. Wrapped around the body and tied, it’s a stylish casual dress perfect for covering up at the beach, pool or spa or just for lounging around the house.
The Towelini comes in one size that fits most women – for real. Since the Towelini is wrapped around the body and tied in place it is completely adjustable. The Towelini can be worn in dozens of different styles, depending on how the straps are tied. “We put a few examples of how to wear the Towelini on the website, but there are probably hundreds more styles possible.”
Photo by Towelini.
Angela on June 19th, 2008 5:30 pm
I love her idea, I could definitely see it going far. It’s something I would be interested in, for sure.
danakeith on June 19th, 2008 6:25 pm
yeah.. towelini here is very useful, not only in the beach but mostly everywhere if you want to.
Susan on June 20th, 2008 4:35 am
Thanks for the mention!
cassy on June 23rd, 2008 1:11 am
Sounds enteresting!I will not bring all my wardrobe in my baggage anymore if i have a trip,a towelini is just enough.
jaeda on September 4th, 2008 3:02 am
i prefer this kind, than to bring along the usual towel which makes my luggage heavy and too tight.
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