Employers Seek Out Stay-At-Home Moms
When Rakesh Shukla started his technical writing outsourcing firm called The Writers Block (TWB), he decided to go after a somewhat unexpected source of labour to staff his company: the unemployed.
To be more specific, he looked for women who had taken some time off to raise a child, but were looking to get back into the workforce. “A lot of times they have had some kind of experience and been relatively successful,” he says. “They have quality, but have taken a break and want to do something different.”As the demand for good people far outstrips their supply, and companies of all sizes struggle to find enough skilled employees, companies are turning to alternative tracks to meet the need.
“I think it’s an idea whose time is about to come,” says Ajay Sood, director of job training company KPO Academy, which seeks out women at home to teach its classes. Since the courses are set in advance—four hours every Monday afternoon for 10 weeks, for example—and don’t require a full-time commitment, Sood says, the job profile is ideal for women who have some outsourcing industry experience, but need more time at home. “There’s always a shortage of talent,” he says. “At any given time, you have a pool of women professionals who have taken a break for family reasons. Somebody can put two and two together and make a business solution out of it,” Sood adds.
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