Just Like Mom Used To Make
Kristina Roland was proud of her work.
Her handmade dresses for little girls were smart. They were catchy without being cluttered. They looked great on her Hannah Montana-obsessed 4-year-old daughter, Maddie. They were the kinds of things, she hoped, mothers could pass to their daughters from generation to generation.
Would anyone want to buy one, though?
Four weeks after leaving one of her dresses on consignment at a small boutique in Georgia, Roland got her answer.
“Oh, gosh, did it light me up,” she said.
Maddie & Me, the company she founded less than a year ago, fetched $65 with its first sale last August, the news arriving by text message. For Roland, part of a growing trend of stay-at-home mom-preneurs with a good idea and the savvy to make it happen, it might as well have been a million.
“I did the happy dance,” she said. “I was jumping up and down and squealing. I was just ecstatic.”
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