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The second in a series of advertisements highlighting the economic impact of franchising appeared today in Roll Call, the International Franchise Association (IFA) said today.ad.png

The ad, which will also appear in National Journal next month, features Oklahoma City-based Express Employment Professionals, a global personnel services company with over 600 offices worldwide, which employ over 350,000 people.

Express franchise owners Deidra Viney and Holly Doan of Jersey City, N.J. explain how franchising gave them the opportunity to help over 10,000 people find jobs in Hudson County. The franchising model allows local business owners to connect with national brands and provides training and marketing support for the business.

The franchising industry has seen record growth in recent years. A recent economic analysis shows that the franchising sector of the economy expanded by over 18% from 2001 to 2005, adding more than 140,000 new businesses and 1.2 million new jobs to the nation’s economy. Direct economic output of franchises grew by more than 40% to $880 billion during the 5-year span.

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Originally posted by Cris Zimermann on June 20, 2008 in Franchise Site.

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