Like her or not, media queen Oprah has turned unknown businesses into overnight success stories thanks to her stamp of approval.
So how does she decide which of the hundreds of thousands of product pitches she receives get air time?
According to an Advertising Age article, “It helps a whole lot if Oprah likes your brand or its ads. It helps more still if Oprah’s producers like you. And it possibly helps even more if Oprah likes you or the person endorsing your brand.
Oh, and another, murkier point: Some PR people believe it may help to ‘do a sponsorship,’ as one put it.”
Photo by flowtv.org.
The Power of Oprah’s Approval
June 20, 2008 by Rich | 5 Comments
In Barter, Branding, Public Relations, Television
Angela on June 20th, 2008 at 4:53 pm
That’s very true, although I don’t know if it’s really limited to Oprah. People have seen great success from having their product talked about on other shows.
I remember reading about one woman who got her business started literally just weeks before her product was shown on Ellen, then had great feedback from the publicity afterwards.
Melanie D. on June 22nd, 2008 at 7:47 am
I wonder why many trust Oprah’s words or opinions.
Melanie D on June 22nd, 2008 at 7:48 am
I wonder why many trust Oprah’s words and opinions
cassy on June 22nd, 2008 at 11:48 pm
Well, Oprah is very well-know worldwide by her own trade mark as being frank and she knows what shes talking about. So, definitely if she endorse a product it has a charisma to the viewers and consumers.
DalKoyo on June 26th, 2008 at 1:49 pm
As advertised or endorsed by her does not necessarily she really did. Just because she may have endorsed a particular brand of something does not mean that it can cover the entire market i.e. the Green Tea thing to loose weight.
Why does her opinion matter so much? Don’t we have the ability to make up our own minds? But of course we have someone to blame if it doesn’t live up to what we expected. Someone to blame other than ourselves that is.