The Power of Oprah’s Approval

Entrepreneur Daily:

Like her or not, media queen Oprah has turned unknown businesses into overnight success stories thanks to her stamp of approval.

So how does she decide which of the hundreds of thousands of product pitches she receives get air time?

According to an Advertising Age article, “It helps a whole lot if Oprah likes your brand or its ads. It helps more still if Oprah’s producers like you. And it possibly helps even more if Oprah likes you or the person endorsing your brand.

Oh, and another, murkier point: Some PR people believe it may help to ‘do a sponsorship,’ as one put it.”

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