A courier service from New Zealand called Deadline Express Couriers decided to demonstrate the timeliness of their deliveries with a bang.
For that purpose, a promotional campaign was devised involving a billboard that was placed in the middle of the city. This billboard was fitted with a digital countdown clock rigged to self-destruct at zero hour.
The dramatic explosion, which was witnessed live by thousands of people, was also captured via a live streaming webcam of the countdown linked to Deadline’s homepage. They estimate that a total of 1 million people saw the explosion.
Advertising With Explosives
June 25, 2008 by Rich | 5 Comments
In Advertising, Creativity, Fun
Angela on June 25th, 2008 at 12:32 pm
This is definitely a neat way they chose to promote themselves. I would have loved to see that.
Chad on June 25th, 2008 at 2:57 pm
Definitely catches people’s attention, but if I was one of those cars driving by, that might have caught me a little off guard.
cassy on June 25th, 2008 at 7:31 pm
Many business owners now are making many strategy to capture the attention of many consumers.Strategy like this is awesome!
cassy on June 25th, 2008 at 11:35 pm
I have just watch the video and it really so amazing!
Tony Brueski on August 16th, 2008 at 7:05 am
Now that is some great viral marketing!!!
http://www.bestradiocommercials.com