Unfazed by the current economic climate, Bola Akinseye, founder of Makeover Designs, is scaling up her print and design firm, aiming for a 2010 turnover of Â£1m.
â€œEveryoneâ€™s tightening their belts right now,â€ says Akinseye, who founded the firm in 2002. Her Park Royal-based firm caters to the â€œsocialâ€ stationery market; wedding invitations, for example. But Akinseye has recently broken the corporate market too, producing business brochures and collaterals for business customers.
Speaking at the London Business Linkâ€™s Womenâ€™s Event earlier this month, she told the audience how sheâ€™s made through the tough times. â€œBusiness Link advised me to look more closely at my customer base to get the most out of the business Iâ€™ve already built,â€ says Akinseye. â€œI have promoted our full portfolio of services to current customers who perhaps werenâ€™t aware of all we could do, as well as revisited lapsed customers and re-engaged with them.” More.
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