Stationary Firm Ramps Up Sales

Real Business:

Unfazed by the current economic climate, Bola Akinseye, founder of Makeover Designs, is scaling up her print and design firm, aiming for a 2010 turnover of £1m.

“Everyone’s tightening their belts right now,” says Akinseye, who founded the firm in 2002. Her Park Royal-based firm caters to the “social” stationery market; wedding invitations, for example. But Akinseye has recently broken the corporate market too, producing business brochures and collaterals for business customers.

Speaking at the London Business Link’s Women’s Event earlier this month, she told the audience how she’s made through the tough times. “Business Link advised me to look more closely at my customer base to get the most out of the business I’ve already built,” says Akinseye. “I have promoted our full portfolio of services to current customers who perhaps weren’t aware of all we could do, as well as revisited lapsed customers and re-engaged with them.” More.

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