According to the ABF (Brazilian Franchising Association), Brazil has 52 franchised brands abroad, in 39 countries. This represents an expansion of 50% since 2006 when the number of franchises overseas was 35. They amount to about 5% of the income generated by franchising in Brazil.
Last year, the segment posted domestic growth of 15.6% over the previous year, informs the ABF. It was the highest growth rate recorded in the last seven years, resulting in revenues of 46 billion Brazilian reais (US$ 28.6 billion) to the franchises. Brazil is the world’s third largest franchise market.
“Our sector is almost 100% formal and very organized. Companies have funding for marketing, strategic planning and performance goals,” says Ricardo Camargo, executive director at the ABF.
In Brazil, the number of existing networks went from 1,013 in 2006 to 1,197 in 2007, growth of 18.2%. Taking into account the last two years, Brazilian franchised brands grew by more than 23%.
There was also an increase in the number of franchised units, which rose from 62,500 in 2006 to 65,500 in 2007, growth of 4.7%.
In 2007, the franchising system created 30,000 new job positions, and currently it totals 594,000 direct jobs. The performance is reflecting in 2008 as well. According to Camargo, the franchise sector for the food segment, for example, grew 22%.
There are regions of the country with greater growth potential. The Northeast is one of the most promising markets for the franchise sector, according to Camargo. With the third largest number of franchises in Brazil – losing only to the Southeast and South -, the Northeast has been sought mostly due to the launch of shopping centers in cities such as Salvador, Recife and Fortaleza.
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