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Entrepreneur Josh Shaw spent the better part of last year grilling athletes about their gear – not shoes, gloves or spandex shorts, but what they slather on their skin.

“Every one of them complained about the fact that the skin care industry has ignored athletes,” said Shaw, who, at 33, is launching his third business venture. “It wasn’t just a hole in the market – it was a crater.”

Shaw believes he’ll be able to fill that void with his sports-focused skin care line. Mission Product landed in stores like Foot Locker, Champs Sports and City Sports last month and now includes a sunscreen, lip protector, anti-friction cream, foot gel and a gel moisturizer. Shaw, who grew up in Rye Brook, Westchester, and recently moved back with his wife and young daughter and son after eight years in Manhattan, agreed there was a prime opportunity at the place where the multibillion-dollar sporting goods and skin care markets intersected.

“To date, no one has effectively bridged the gap between these two massive categories,” Shaw said. “There was no Nike of skin care.”

Image via NYDailyNews

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Originally posted by Nicholas on June 30, 2008 in Biz Ops.


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