Furniture Maker Carves Niche

July 1, 2008 by Rich | 1 Comment
In Kids, Niche, Startup


The Commercial Appeal:

In J.K. Rowling’s Harry Potter series, the young wizard and his friends are first introduced to magic by a master wandmaker who helps them select the instrument of their magical education.

The literary series ended with last year’s final installment, “Harry Potter and the Deathly Hallows,” but a Memphis wandmaker is helping keep that magical legacy alive.

Joe Thordarson, 42, a self-employed maker of furniture, shutters and decks, has put his 20 years of experience to use crafting Potteresque magic wands for diehard fans. And he’s as much a fan as any of his four kids, who range in age from 10 to 16.

Thordarson’s year-old wandmaking business, Thordarson Wands was conceived in spring 2007 while he helped his kids make costumes for the release of “Deathly Hallows.” He said he couldn’t find wands that met his standards.

“There were some wands on the market, but they were either plastic or really small,” he said. “I had thought they would be fun to make ourselves anyway.”

Thordason is now taking his business on the road with bookings at national fantasy genre conventions.

Photo by Jim Weber.

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Comments

  • cassy on July 2nd, 2008 at 1:04 am

    After the hit movie of Harry Potter last year, its good to hear that his wand business is still alive. Usually, a business like this will only hit during the duration of the movie.
    I have seen his magic wand and i think its still click to the buyers coz his wand is really different from the others and it has a unique designs.
    Goodluck!

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