DIY Entrepreneur Creates Tools for Women


Watching DIY entrepreneur Angela Beer totter down a steep driveway in 10cm heels and designer fur-trimmed coat, it’s hard to picture her on a building site. She’s clutching an over-sized handbag, not a 30-piece toolkit.

Beer launched Hello Dolly in 2006, with five products, meagre funds and a huge ambition to go global. The range now includes 37 products and another 15 are in the pipeline. It retails in 700 stores throughout New Zealand and 2000 in Australia and Beer has lost track of the international stores carrying the range.

Real blokes might scoff at the ultra-feminine Hello Dolly range of DIY tools. Surely the hammer with dainty pink handle and diamantes isn’t up for the job? Beer, 35, has a worldwide following for her range of DIY products. There’s a toolkit for the home and garden, and even a raunchy one for the bedroom (think sexy negligee, riding crop and spanking paddle).

Image via NZHerald

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