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Small Bizs Sell Online With PayPal
Do you want to sell over the Internet — and actually get paid? Do you sell on the Web now but want to increase the pool of potential buyers? Then you’ll want to know about PayPal, the online payment system celebrating its 10th anniversary this year.
Years ago, when we first wanted to sell from our company’s website, we realized we’d have to accept credit cards — that was the only way to get instant payment so we could ship our books and customers could download our software. But opening up a credit card merchant account wasn’t easy — it still isn’t. We had to send in tax returns and financial statements. It took a long time.
You don’t have to go through that hassle. If you want to start accepting credit cards or receiving payments online, you could be up and running with PayPal in about the time it takes you to read this column. Even if you accept credit cards, you may also want to accept PayPal payments because PayPal makes it possible for people without credit cards to make purchases online.
Of course, with such a powerful tool as PayPal, there are competitors. Google and Amazon have checkout services that websites can use to provide secure online acceptance of credit cards. But neither allows non-credit card users to have accounts, and PayPal is by far the dominant player.
Photo by PayPal.
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