The main role of a good franchise consultant is to direct, advise and guide individuals who seek expert advice on the best options available, prior to making a business commitment.
Basically, they are there to support the potential franchisee in making a success of the franchise project.
Consultants must therefore be able to base their advice on valid experience, allowing them to find the path most suited to their client, in accordance with the profile, requirements, capital and expectations of the potential franchisee.
A good consultant is like a good tailor, able to create a made-to-measure suit for their client, whether franchisor or franchisee.
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