Web creates year-round ‘Black Friday’
The allure of getting up before dawn to battle massive crowds at the mall on the day after Thanksgiving escapes some people, but a Greensboro entrepreneur is hoping to improve on the “Black Friday” shopping concept with a new Web site, TomorrowOnly.com.
The site will feature dramatic discounts for a very limited period of time from advertisers year-round, hoping to lure shoppers into action with discounts on the scale of the $350 flat-panel TVs and $280 laptops that awaken turkey-stuffed holiday hopefuls.
Mark Grochala, a former restaurant owner who said his business failed because of the high cost of advertising, said he got the idea for the site when he saw the line outside a Wal-Mart for a big Christmas sale.
“They had put all their toys on sale at cost, knowing that the people who came in were going to do other shopping, too,” Grochala said. “A small business can’t afford to put everything on sale like that, but we can afford to put one thing on sale.”
TomorrowOnly.com will be divided into sections for one-day-only and one-week-only offers. Advertisers will pay $14.95 for a single ad that will run two days, with discounts for multiple placements.
Grochala said his goal is for his advertisers to stand out from the crowds through the kind of extreme discounting that is sure to drive customer traffic. “Buy one, get one” offers are old hat by now, he said, so he wants advertisers to think bigger.
Image via Flickr
cassy on July 8th, 2008 1:54 am
I think this is a nice idea for a business, costumers really like “ON SALE”. This is what they first look when their going shopping, much better if its really a big discount.
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