TV Anchor Furthering Career As Entrepreneur

The St. Petersburg Times:

After years of starting her workday at 3 a.m., Jennifer Holloway says she’s ready for a change.

By the end of the year, she expects to step down as Bay News 9’s morning TV anchor.

But she has another job ready: promoting the exercise machine she invented, the Workout 180, as it hits the Home Shopping Network and other outlets over the next few months.

Profiled last year on the PBS series Everyday Edisons, Holloway’s invention offers a souped-up take on the typical aerobic step platform, adding a pushup bar, resistance bands and a removable middle section users can balance on to complete a wide range of exercises.

As part of the series, inventors partner with the creators of Everyday Edisons to develop and market their products. Selected for the PBS show from 500 Tampa-area hopefuls in 2005, Holloway has spent years with them refining the product; the company spent $400,000 just to build molds for the units.

She’s got two more ideas ready, once the Workout 180 is established.

“I won’t retire on this product, but it’s a dream come true,” she said. “I’ve done what I said I was going to do.”

Photo by Workout 180.

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