Baking Brownies Is Their Biz

July 15, 2008 by Rich | 1 Comment
In Bootstrap, Family, Food


East Valley Tribune:

Step into the Brownie Connection store in the historic Farmhouse Village in Gilbert and you think you’re back in the early 1900’s.

Inhale the sweet aroma of baking brownies coming from the small kitchen and you flash back to your childhood.

Take a look at the company financial reports while you’re chewing a brownie and, this time, you move ahead into the modern age of successful corporate economics.

Very successful economics.

Brownie Connection was started as a home business by three generations of mothers. Today it sells its tasty product to more than 30,000 in the Valley, nationally and worldwide via telephone and Internet. But many of its customers are good, old-fashioned walk-ins who hear about it through word-of-mouth.

“Yes, I’d say we’ve been a steadily successful business,” said Amanda Dana, 31, the company’s marketing manager and its youngest owner.

“We’re a family-owned company, and we have fun working together,” said Margo Fees, 51, the main brownie baker and Amanda’s mother. Fees has created 17 brownie flavors as well as cupcakes, cookies and other taste treats.

Photo by Tim Hacker.

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