The Idea
Take your customer to work day (a twist on take your kids to work day)How It Works
Invite your customer into your workplace to shadow an employee; parties are encouraged to sign up and then pairedOpen your office, back-shop, or factory doors for the day to give your customers a behind the scenes glimpse of your working environment
Your employees represent your brand for the day
Customers see for themselves what truly makes your company special
Why It Works
It’s the ultimate case for accountability and transparencyResponsible businesses will be rewarded for their good practice; irresponsible competitors will be exposed. Can you imagine the charade some companies would try to pull? False scripting points and employee actors!
Obviously this idea would be difficult to make happen. But if a few influential partners jumped aboard and issued a corporate challenge, I believe it could potentially make a real, positive impact.
Photo by MSDesigns.
Take Your Customer To Work Day
July 15, 2008 by Rich | 3 Comments
In Advice, Customers, Strategy
Addy on July 15th, 2008 at 7:51 am
That’s a great idea but it’s hard to do for most of companies
Angela on July 15th, 2008 at 3:09 pm
That is a great idea! I know that for every job I have ever had, being an employee definitely gave me a more objective view on the work done. This sounds like a great way to give customers a chance to see the work that goes into a specific business without having to work for them.
cassy on July 15th, 2008 at 10:28 pm
This is one way that costumers can truely knows what really your business is. Some bakeshoppes in our place has a transparent working area, in order that the costumers can truely see how cookies and breads done.