Personalized Pacifiers Add Personality To Business
Those who have a child in daycare are most likely to have experienced the exact same situation as Pia Callesen did with her son. Many times when she’d show up to pick up her son he’d have someone else’s pacifier in his mouth and his would be nowhere to be found. Determined to find a better way, she shopped around just to find there were no personalized pacifier options. That’s when she decided to do something about it. In 2004 she created Navnesutten®.
When Pia was looking to expand, Kim and Carol Pedersen took on the task of helping her. Rather than her expanding on her own, Kim and Carol became distributors and they sell her pacifiers from their own website at MyPacifier.com.
How did you and your husband stumble upon Pia and her personalized pacifiers?
Pia is the daughter-in-law of Kim’s Danish cousin.
What made the two of you want to take on distributing them here in the US?
In 2005 Pia contacted us to inquire about expanding her business to the USA. We initially offered to help them with the paperwork and basic business registration info. After many phone calls with them, we decided it might be easier for them if we became their distributor. We also felt their idea had great potential for success in the USA and ye olde American Dream started flashing before our eyes! That’s how we ended up becoming their first distributor in a country outside Denmark.
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