Want to get my business tips regularly? Sign up for my monthly e-mail newsletter. Want ideas on safeguarding your pet? Get your vet’s e-mail newsletter. Don’t want to miss a cooking class from your favorite local gourmet store? They’ve probably got an e-mail newsletter, too.It’s gotten easier — and cheaper — to send e-mail newsletters, thanks to a profusion of Web-based e-mail newsletter services. As a result, small businesses in every industry have launched their own regular newsletters. They’re an effective, inexpensive and relatively easy way for small companies to regularly stay in touch with customers and prospects.
If you’re thinking of launching an e-mail newsletter, here are a few handy tips to keep in mind:
• Give readers a reason to open it. Include meaningful, useful content, such as discounts or notices of sales.
• Keep it relatively short. People have limited time. The recipient needs to be able to get something valuable from your newsletter in less than a minute.
• Send it regularly. Once a month or every two weeks is ideal. More than that is probably overkill, and any less than quarterly, they’ll forget about you.
• Make sure your subject line promises value to the reader. The value can be a financial incentive ($25 cash back) or, more likely, it can be information that a reader might find useful (Seven weight-loss tips). Studies have shown that subject lines with fewer than 50 characters are best.
• Avoid subject lines that will get you blocked. Spam filters block subject lines with words like “free” or dollar signs ($$$) or all caps.
• Use intriguing or inviting headlines. It’s not particularly exciting to just see “This month’s news” or “This month’s specials.” Instead, use the headline to indicate what they’ll find right in the newsletter, for example, “This Month’s Special — 50 Percent Off All Outdoor Furniture.”
• Keep your branding. Make sure your company name is very visible. Use the same colors, fonts and taglines you use in the rest of your branding.
• Only send it to people who’ve signed up. This is called “Opt-In” and most e-mail newsletter services will only send to your e-mail list if people have signed up to receive it or have given their business card.
• Provide an “unsubscribe” option. Once again, this is required by most e-mail services — and it’s the law. Otherwise, people are just going to block you as a sender.
Photo by enimal.
E-Mail Newsletters, Easy, Effective Tool
July 21, 2008 by Rich | 3 Comments
In Advice, Customers, Email
Jaye Pause on July 21st, 2008 at 7:50 pm
I just have to say it now. For everyone that is seriously interested in making money online. You must have some type of email marketing campaign going. You must have an auto-responder program working for you automatically for you. Have you ever heard the saying “The Money is in the List”? This is a very true statement.
If you don’t have your own opt-in list, you are literally shooting yourself in the foot, and missing out on a great opportunity to create a highly passive income just from your opt-in subscribers. Think about this for a minute.. If you had over 2000 subscribers, and of those 2000 subscribers, you sent out a mailing about a specific product that you were selling (residual income programs) and they were paying you $10 a month, and at least 500 subscribed. You would be making $5000 a month just from your list!
I’m serious folks, making money online isn’t just about joining the right opportunity, it’s about being creative, and learning how to capture the interests of your prospects and subscribers. If you can do that, and make a serious profit from it, then you absolutely know what you are doing. For those of you who read this comment, and you are just starting out on your internet marketing venture. Get your self an auto-responder like aweber, or there are some excellent php autoresponder scripts out there that are in expensive and will do the same exact thing as aweber, minus the monthly fees!
Good luck!
Jaye Pause
The Crusade To Infinite Wealth
http://thesecretpayscrusade.com
Work At Home Mom Tara on July 21st, 2008 at 10:48 pm
An email list is a must have for any online business! These tips are great for people to follow!
cassy on July 22nd, 2008 at 3:53 am
• Give readers a reason to open it. Include meaningful, useful content, such as discounts or notices of sales:
This tip can easily catches the eyes of the costumers and prospective buyers.