Google Trends, a kind of a search engine within a search engine, reveals the popularity – or unpopularity – of a given search keyword. Its results reflect mega-patterns of what people are thinking about (if you accept the thesis that Internet searches equal the public’s level of interest).
The data goes back to 2004, so Google Trends often shows a multi-year trend of ascendance. Or, poignantly, a multi-year sinking trend line that suggests a given person or thing is yesterday’s lunch meat.
This tool is good way to get a forward-looking glimpse of what tech trends are coming or going.
One of the most effective ways to use Google Trends is to compare two concepts. Enter two related trends in the search box and Google spits out a graph that reveals their relative popularity over time.
Photo by Google.