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Pay-Per-Click Advertising For Peanuts
Getting started in online advertising can be a bit intimidating for a small business owner – there is just so much information out there and so many choices, it’s easy to get overwhelmed and end up doing nothing. However, starting small and taking your time can still have a big payoff.
When lifelong peanut farmer Danielle Baker of Baker’s Peanuts decided to expand the business five years ago, she was faced with a whole new market segment to reach.
For the 2007 holiday season Baker decided to give online pay-per-click advertising a try with Google AdWords. I asked her why she chose to start with Google. “It’s what I already use all the time when I’m looking for something. It was very easy to understand and get started with just the help section.”
Although self-described as “not that computer literate”, Baker has become an expert on her best keywords, and now builds a campaign around some holiday or event each month.
So far this year she’s done something for the Superbowl, basketball season, Administrative Professionals’ Day, and baseball season in addition to their regular baseline ads.
In 2008 approximately 30% of the company’s sales have come through the internet, with half of those directly via AdWords. (The other half is customers finding the site through organic search engine results, not ads.)
Photo by Baker’s Peanuts.
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cassy on July 24th, 2008 4:36 am
Its really a big help if your advertising your product in the net especially in Google. Everyday, lots of people will visited Google to find whats new!
cassy on July 24th, 2008 4:44 am
Advertising your product in the internet is really a big advantage like in Google. Everyday, lots of people are visited Google to find whats new.
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