Business Opportunities Weblog

July 22, 2008 by Rich Whittle | 1 Comment

The Wall Street Journal:

Karen Ash is about to take a weeklong Japanese vacation. She’ll buy postcards and souvenirs at a traditional Japanese market. She’ll admire bonsai plants and view Japanese films. She’ll eat ramen, ordering in Japanese.

And she’ll never leave the Bronx.

Ms. Ash, a legal assistant who lives in that New York City borough, called off her plans to travel to Japan this summer. The ballooning cost of airfares, weak dollar-to-yen exchange rate and difficulty saving travel money while keeping pace with bills forced her to rethink her summer plans. So she’s determined to have the ultimate “staycation,” or vacation spent at home.

Some entrepreneurs have even developed new businesses to help faux-travelers with the ruse. Bob Porter, a literary editor from Pacific City, Ore., for one, has taken on the additional career of staycation planner.

Last spring, a friend of Mr. Porter complained that he was too broke to travel, so Mr. Porter, as a joke, furnished his apartment like a hotel. He plugged in a TV, hung “Do Not Disturb” signs and even placed fresh soaps and towels in the bathroom.

Since the joke, word-of-mouth has spread. Mr. Porter has repeated the hotel stunt 11 times since April, sparking a small business. For two nights of the faux-hotel experience, he charges $50 to $60. (He buys the items from real hotels.)

He’s expanded to include room service (delivery from a local restaurant), offering wake-up calls and maid service. “I really need to buy one of those maid carts like they really use at a hotel,” he said. He’ll plug in a stocked mini fridge and hang pastel-toned paintings of the ocean on the walls. The toilet seat bears the sealing strip of paper across the lid and seat, ensuring recent sanitization. A Gideon Bible rests in the nightstand drawer.

Read more.

Photo by Sean Kelly.

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Tags: Creativity, Fun, Tourism