Many companies are intrigued by the concept of social media, but have no idea how to actually integrate it into business practices.
Changing employee behavior is challenging, and social media participation is often looked at as an additional burden rather than leveraged to improve the efficiency of a current task. Unless traditional communications are replaced with social media infused conversations though, it’s difficult to seed corporate adoption of these new tools.
Employee Newsletters. Replace the monthly employee newsletter with regular updates to an internal blog. Use tags or keywords to categorize the content, which gives employees a searchable database of information about the company rather than a folder full of emails that are cumbersome to review.
Lead generation. Many business people create profiles on popular social networking sites Most-Networked-Executives like LinkedIn. However, few use it for more than a contact database. Sales teams can leverage their vast network of contacts to generate sales leads, secure new business introductions and demonstrate industry knowledge. Sales managers can incorporate social networking challenges into sales goals.
Public Relations. With an external facing corporate blog, the communications team can engage its publics (customers, media, analysts or other audiences) in brand conversations. Blogs can extend the conversation beyond the press release, provide a platform for thought leadership, and in the case of a crisis, prove an invaluable channel for direct community communications.
Customer Support. A staple of many technology companies, support forums are searchable threads of conversations where engineers or product designers can answer questions and help troubleshoot issues. The best part is that once a question is answered, the link to the discussion thread can be shared with others who have the same question, eliminating duplicate efforts.
There are many more ideas than just those listed here. If you have tips on how your company uses social media to improve productivity or otherwise improve the flow of information between groups, please share them in the comments.
Photo by MSDesigns.
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