The Cereal Bowl
Nearly every household in America buys cereal as a staple, its quick, its easy, its delicious, it (can be) healthy, and there are thousands of varieties to choose from. Cereal is not just for breakfast anymore, its a snack, its any meal, its food on the go. Practically everyone eats cereal including kids, moms, dads, grandparents, college students and even BABIES! Now if you multiply the number of cereals on the market by the number of people who eat them do you come up with a fantastic restaurant idea? Kenneth Rader did, he noticed the popularity of cereal first hand while attending college. Students were eating it in class, in the dorms and while studying. His observation was that everyone had their own unique way of eating, packaging and mixing their cereal. So, Kenneth started brainstorming what would eventually become The Cereal Bowl concept.
Does this sound like a crazy franchise idea to you? Well, let’s do some more math. Over 90% of Americans eat cereal. It is the third most popular food product sold in the U.S. The Cereal Bowl has no kitchen, therefore over 80% of their square footage is profitable. They have high gross profit margins items, ability to make sales from open to close and low direct competition. Customers can enjoy The Cereal Bowl not only in the morning, but as a mid-afternoon snack or as a fun after-dinner dessert option. This up and coming franchise has been nationally recognized and featured in such recent press as Time Magazine, Entrepreneur Magazine and a year-long feature story in the Miami Herald. Still not convinced? How about this. The Cereal Bowl has also received several awards in its first 12 months of operation, including Miami New Times “Best Restaurant for Kids”. Kenneth, you may have caught on to something here!
Homejobsite.com on July 23rd, 2008 7:03 pm
I can eat cereal anytime of the day. The more varieties we get the better, as long as they are healthy choices.
cassy on July 24th, 2008 1:50 am
Well, cereals is very popular now. Almost all kids love cereals. His business will surely a big success.
jaeda on July 24th, 2008 3:02 am
cereal is the great alternative to have quick meal.. says it’s good for the heart too.
Josh on July 25th, 2008 5:29 am
Sounds like this guy has seen the movie “Flakes”-a concept not all that original. The movie is terrible-don’t make the same mistake I did by renting it.
Ratemyideas.com on July 27th, 2008 7:00 pm
I wonder how much prices are compared to buying at the retail store. Would you pay more for something that could be done by anyone?
Ingredients: Pour cereal in bowl, add milk, add fruit. Done! Think this is a great idea!? Vote for it at ratemyideas!
Viggo on July 31st, 2008 12:01 pm
Sure anyone can pour their own cereal at home, but in reality, how many choices of cereal do you have at one time in your pantry…5 at the most. This place has over 30, maybe even 40. It is a cute idea and a great place to take a slumber party the next morning, without having to hear, I don’t like that cereal. I’ve had to make pancakes, waffles, eggs scrambled & sunnyside up after a sleepless night with a house full of girls, the next morning. One likes pulp, one doesn’t, is there bacon?! I wish I had a Cereal Bowl close by.
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