The Cereal Bowl

Nearly every household in America buys cereal as a staple, its quick, its easy, its delicious, it (can be) healthy, and there are thousands of varieties to choose from. Cereal is not just for breakfast anymore, its a snack, its any meal, its food on the go. Practically everyone eats cereal including kids, moms, dads, grandparents, college students and even BABIES! Now if you multiply the number of cereals on the market by the number of people who eat them do you come up with a fantastic restaurant idea? Kenneth Rader did, he noticed the popularity of cereal first hand while attending college. Students were eating it in class, in the dorms and while studying. His observation was that everyone had their own unique way of eating, packaging and mixing their cereal. So, Kenneth started brainstorming what would eventually become The Cereal Bowl concept.

Does this sound like a crazy franchise idea to you? Well, let’s do some more math. Over 90% of Americans eat cereal. It is the third most popular food product sold in the U.S. The Cereal Bowl has no kitchen, therefore over 80% of their square footage is profitable. They have high gross profit margins items, ability to make sales from open to close and low direct competition. Customers can enjoy The Cereal Bowl not only in the morning, but as a mid-afternoon snack or as a fun after-dinner dessert option. This up and coming franchise has been nationally recognized and featured in such recent press as Time Magazine, Entrepreneur Magazine and a year-long feature story in the Miami Herald. Still not convinced? How about this. The Cereal Bowl has also received several awards in its first 12 months of operation, including Miami New Times “Best Restaurant for Kids”. Kenneth, you may have caught on to something here!


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