Geology graduate and digital entrepreneur James Stewart is selling his left leg on the internet — for a million dollars.
The 24-year-old Christchurch man says his leg has about 2000 square centimetres of skin, and he is selling advertising space on it for $500 a square centimetre.
One client has already bought space for an ad.
“It’s a fun and cool way of advertising,” Mr Stewart told international Forbes Business Magazine.
He estimates his leg has space to tattoo 200 advertisements on it and raise money to support his art website.
The idea was inspired by the Million Dollar homepage, the brainchild of Briton Alex Tew who raised $US1 million ($NZ1.34 million) by selling one million blank pixels on an internet homepage for $US1 each.
The art website is intended to be a free platform for New Zealand artists to sell their artwork, but he had blown all his money on setting up the website.
Image via MillionDollarLeg