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Would you sell your leg for $1 Million?
Geology graduate and digital entrepreneur James Stewart is selling his left leg on the internet — for a million dollars.
The 24-year-old Christchurch man says his leg has about 2000 square centimetres of skin, and he is selling advertising space on it for $500 a square centimetre.
One client has already bought space for an ad.
“It’s a fun and cool way of advertising,” Mr Stewart told international Forbes Business Magazine.
He estimates his leg has space to tattoo 200 advertisements on it and raise money to support his art website.
The idea was inspired by the Million Dollar homepage, the brainchild of Briton Alex Tew who raised $US1 million ($NZ1.34 million) by selling one million blank pixels on an internet homepage for $US1 each.
The art website is intended to be a free platform for New Zealand artists to sell their artwork, but he had blown all his money on setting up the website.
Image via MillionDollarLeg
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San on July 24th, 2008 12:54 am
That’s a fantastic and creative idea. I wonder what he was doing or thinking when he came up with this concept… Better yet, I would love to see the sales pitch on that one… and an after shot of his leg :)
Inspired creativity or just plain crazy, not sure…
Sam,
copywriting business
Jonathan on July 24th, 2008 5:48 am
Heads up, Nicholas! The “Image via MillionDollarLeg” links to the image itself. Perhaps it should link to http://milliondollarleg.co.nz/million-dollar-leg-project/
-Jonathan
Jame Stewart on July 24th, 2008 7:15 am
Hey Nicholas and Business Opportunities community :)
Just came across this via google alerts (thanks google!)
Thanks for the post and positive comments, @San – I had the idea when I was half asleep on the 5th July trying to think of a cool guerrilla marketing idea to get some press – I had no idea it would get this much coverage – it’s an honour!
Excuse the link dropping but if you want to follow the progress please check out http://www.milliondollarleg.co.nz (thanks for the photobucket heads up Jonathan)
PS BBC Radio UK called me for an interview on Monday morning (UK 8pm?) so that is really exciting.
Take it easy, James
Ratemyideas.com on July 27th, 2008 6:46 pm
This is a great idea. I guess companies must come to terms with him on how long he must keep it on. I wonder which place is the most valuable on a leg?
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