As Travel Costs Rise, More Meetings Go Virtual
Jill Smart, an Accenture executive, was skeptical the first time she stepped into her firm’s new videoconferencing room in Chicago for a meeting with a group of colleagues in London. But the videoconferencing technology, known as telepresence, delivered an experience so lifelike, Ms. Smart recalled, that “10 minutes into it, you forget you are not in the room with them.”
As travel costs rise and airlines cut service, companies large and small are rethinking the face-to-face meeting — and business travel as well. At the same time, the technology has matured to the point where it is often practical, affordable and more productive to move digital bits instead of bodies.
The emerging trend, analysts say, goes well beyond a reaction to rising travel costs and a weakening economy. “These technology tools are going to change the way corporations think about travel and work in the long run,” an analyst at Forrester Research, Claire Schooley, said.
Past predictions that technology could replace travel have been frequent and premature. The main difference today, analysts say, is that the technology is finally catching up to its promise. No single breakthrough explains the progress, but rather a series of step-by-step advances — and steady investment — in telecommunications networks, software and computer processing.
Photo by Peter Wynn Thompson.
cassy on July 28th, 2008 11:25 pm
Today, because of advance technology, the impossible before is already possible now. The technology has matured to the point where it is often practical, affordable and more productive to move digital bits instead of bodies. Companies can truly save from the very high cost of travels by using this telepresence if they are having a business conference.
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