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Magnetic Wallpaper Attracts Teens


Pittsburgh Post-Gazette:

Like the other girls at Central Catholic Middle School, Sarah Buckel spent considerable energy each year decorating her school locker.

Like the others, she dreaded the possibility of being caught at the end of the school year with the gummy residue from decorative contact paper still clinging to the locker walls.

But unlike the other girls in Du Bois, Sarah’s dad runs a company that manufactures magnets. And unlike any other 16-year-old girl, Sarah came up with the idea for magnetic locker wallpaper — she now has a patent and $1 million in sales to prove it.

“I’m really surprised that it would go that far,” she said. “It still hasn’t really sunk in.”

In 2006, at the end of Sarah’s last year in middle school, she watched as a friend of hers had to stay after school on the last day, forced to scrape away the sticky residue of the contact paper from her locker before she could leave for the year.

To decorate her new locker at Du Bois High School — and avoid the sticky contact paper — Sarah asked her father, the chief executive officer of a company called MagnaCard, which started out manufacturing business card magnets, if he could make some magnetic wallpaper for her.

“As soon as she told me, I thought that it was going to be great,” said Mr. Buckel. “I just knew it was going to be something.”

They’re selling six different wallpaper patterns, from flowers to dots to leopard print, and a variety of accessories for the lockers, from heart-shaped dry-erase magnets to decorative words such as “laugh” and “dream.”

Target, Staples, Rite Aid and other major chain stores all placed orders — more than $1 million worth.

Photo by Michael Heater.

   

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