As Janet Long found out, mom does know best. With her mom’s secret recipe in hand, Janet incorporated Elaine’s Toffee Co. three years ago with her dad and two sisters. In no time at all, the San Francisco-based toffee business was booming, and continues to experience strong growth with an expanded national distribution network that includes top retailers.
Today, Janet can be seen featured in the LegalZoom television commercials, sharing her experience of starting Elaine’s Toffee Company. Being on the commercials has elevated Janet to celebrity status and she is recognized everywhere she goes. The television exposure has also spread her business reach beyond her small Bay Area community to now include consumers and retailers across the nation.
Janet and her family’s story shows that all it takes to start a business is a great idea and the right resources to make it happen. In this case, Janet and her family loved and enjoyed making their mother’s toffee recipe and were able to create a booming business by doing so.
Image via LChayim
For Entrepreneur, Toffee Business is Sweet
July 31, 2008 by Nicholas | 2 Comments
In Entrepreneurs
cassy on August 3rd, 2008 at 12:35 am
So inspiring article…knowing that as a family, they work as a team to create this toffee business a successful one.
Brad on August 5th, 2008 at 10:49 am
Elaine’s is a toffee comapny not a taffy company. The picture you have displayed with the article is not correct…If you need a truly amazing story about the toffee business http://www.brandinitoffee.com