Business Opportunities Weblog

July 31, 2008 by Dane Carlson | 2 Comments

A picture framing business that has gained media coverage by giving customers a free orange is being used to help entrepreneurs throughout the world understand how they can improve their PR presence.

Martin Tracy, owner of The Framing Workshop juices the oranges for his own drinks since he avoids tea or coffee. So he put a box of oranges out for customers and the small gesture led to major media coverage.

Internet business guru Guy Kingston has now immortalized Martin on the web as the subject of the first video podcast for Mind Your Own Business, which has been producing audio advice for business owners since the dawn of podcasting in 2005.

Said Guy Kingston:

Too many public relations agents cost too much and do a lousy job. Martin Tracy has shown that if you put effort and a small amount of money into publicity you can do your own PR and generate great coverage.

We made the video so that other business owners could see how he did it and hear a bit of his philosophy about gaining media coverage. Giving an orange to every customer is not much of an outlay for tremendous coverage in the mainstream media and keeping his business on the radar.

Interestingly oranges have nothing to do with picture framing and he admits himself that it is the quirky unusual stories rather than the worthy big stories that excites journalists’ attention and leads to coverage.

The case study is the first video podcast on www.myobpod.com with more to be released over forthcoming weeks. They can be downloaded from iTunes or seen on the website.

Photo by Malkav.

In Marketing, Public Relations | 2 Comments